Keyword density in website body text - search engine spamdexing?
Zuze, H. & Weideman, M.
Poster in Proceedings of The 12th World Wide Web conference (ZAW3-10). 21-23 September. Durban, South Africa.
Zuze, H. & Weideman, M. 2010. Keyword density in website body text - search engine spamdexing? Poster in Proceedings of The 12th World Wide Web conference (ZAW3-10). 21-23 September. Durban, South Africa. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/
Millions of webpages are being submitted daily for indexing to search engines. As a result of websites increasingly being utilized as marketing tools, website designers and SEO practitioners are implementing various keyword strategies on their webpages to earn a high ranking. For this reason keywords are sometimes being abused and could result in spamdexing. This research project aims at establishing the numerical scaling and point at which keyword rich website text is regarded as spamdexing. The search engine reaction thereafter and how search engines interpret natural language text as being keyword rich or spamdexing is also of interest.
Search engines have revealed that they differ in the way they interpret spamdexing, but offer no clear quantitative evidence for the crossover point of keyword dense website text to spamdexing. Scholars have indicated different views in respect of spamdexing, characterised by different quantitative measurements of the correct keyword density in the body text of a webpage.
Five websites with varying keyword richness have been designed and will be submitted to three search engines. Interviews will be conducted with various SEO practitioners and website designers to determine their interpretation of spamdexing. The literature review will be used to confirm the validity of results, thus using three sources for the triangulation:
Experimenting with three search engines namely Google, Yahoo! and MSN, and their policies
SEO practitioners, website designers and
A literature review
It is expected that some websites will be indexed whilst others will be blacklisted and regarded as spamdexing. A scaling of keyword density will reveal the crossover point between rich keyword density and spamdexing.
Keywords should be used with an acceptable level of “richness”, resulting in optimal website ranking and indexing. Furthermore, understanding the crossover point of keyword usage avoids websites being labelled as spamdexing and increases the productivity of web developers, content providers and SEO practitioners. This is a result of the uncertainty of the outcome of their development having been eliminated.
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