The evaluation of free website visibility measurement tools - Part 1

Genius, Jennifer-Claire; Weideman, Melius

Published Online

Genius, J. & Weideman, M. 2014. The evaluation of free website visibility measurement tools. Working Paper, Munich University of Applied Science, Munich. Available online:

Introduction. The Internet grows daily in importance to the average computer user. More users than ever before have access to Internet resources from work or home. Many companies offer their products and services for sale online. Many users mostly do not type in a Web address of an online shop from memory. They use search engines to find the best products/sources online. Since users do not like scrolling down to find results, it is important to be listed on a result page of a search engine as high up as possible.
Measurement Tools. Some tools to measure website activity, design issues, user preferences and actions, etc are available. Some are expensive but there are also many free alternatives. One well-known program is Google Webmaster tools. If a company does not want to use the Google tool, there are also many others. In this paper, a number of free non-Google tools are tested on a high traffic website.
Comparison of the Results. There are two important factors which are compared: site speed and keyword density. It was found that the products differ widely in what they offer.
Conclusion. Search engine optimisation is a very important factor to make a website visible to search engines. The kind of tool compared in this paper provides a good starting platform towards analysing website visibility and trends
  1. Bari, M. 2014. Kostenlose SEO Tools zur Homepage Optimierung. Online: [29 October 2014].
  2. Dreyer, L. 2005. Analyse und Anwendung eines Web Usability Evaluierungsverfahrens. Unpublished Bachelor Thesis, Universität Paderborn, Paderborn.
  3. Golle, P., Staddon, J. & Waters, B. 2004. Secure Conjunctive Keyword Search. Applied Cryptography and Network Security. Yellow Mountain: Springer Berlin Heidelberg, 31-45.
  4. Konstantinidis, S. 2008. Effektives SEO-Konzept für junge Unternehmen. Published Diploma thesis, Hochschule Heilbronn, Heilbronn.
  5. Kritzinger, W.T. & Weideman. M. 2013. Search Engine Optimization and Pay-per-Click Marketing Strategies. Journal of Organizational Computing and Electronic Commerce, 23(3): 273-286. Online: 10.1080/10919392.2013.808124 [25 May 2015].
  6. Linden, G., Smith, B. & York, J. 2003. Recommendations. Internet Computing, IEEE, 7(1). Online: [29 October 2014].
  7. Malaga, R.A. 2008. Worst Practices in Search Engine Optimization. Communications of the ACM, 51(12): 147-150.
  8. Mancini, C.P. 2013. Oops, I Did It Again – How to Avoid These Nine Common Marketing Mistakes. Business West, June 17: 19, 54, 57.
  9. Moral, P. & Gonzalez, P. 2014. Methodologies for monitoring website performance. Online Information Review, 38(4): 575-588.
  10. Nagy, Z. 2013. Improved Speed on Intelligent Web Sites. Recent Advances in Computer Science, 1(14): 215-220.
  11. Schiff, D. 2013. Geheimnis SEO: Tipps, Tricks und Know How aus der Praxis eines erfahrenen SEO-Experten. Heidelberg: MITP Verlag.
  12. Sen, R. 2005. Optimal Search Engine Marketing Strategy. International Journal of Electronic Commerce, 10(1): 9-25.
  13. Shih, B.Y., Chen, C.Y. & Chen, Z.S. 2012. An Empirical Study of an Internet Marketing Strategy. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(6): 528-540.
  14. Shrivastva, R., Mewada, S. & Sharma, P. 2014. An Approach to Give First Rank for Website and Webpage Through SEO. International Journal of Computer Sciences and Engineering, 2(6): 13-17.
  15. Sohn, T. 2012. Optimum Visibility – How three news organizations are optimizing content for search. Editor & Publisher, October 2012: 35-40.
  16. Statista, 2014. Anteil der Internetnutzer in Deutschland von 2001 bis 2013. Online: [29 October 2014].
  17. Weideman, M. 2013. Comparative analysis of homepage Website visibility and academic rankings for UK universities. Information Research, 18(4). Online: [1 June 2015].
  18. Weideman, M. 2009. Website Visibility: The theory and practice of improving rankings. Oxford: Woodhead Publishing Limited.

Full text of Working paper No 0072: The evaluation of free website visibility measurement tools

Digital Library with full-text of academic publications on website visibility, usability, search engines, information retrieval

Back to Abstracts page