A comparison of the effect of single-word versus hyphenated domain name choices on website visibility

Bangani, Ayanda; Weideman, Melius

Published Online

Bangani, A. & Weideman, M. 2014. A comparison of the effect of single-word versus hyphenated domain name choices on website visibility. Working Paper, Cape Peninsula University of Technology, Cape Town. Available online: http://www.web-visibility.co.za/website-visibility-abstracts-seo.htm

ABSTRACT.
Domain name choices play an important role in website visibility. This research investigates the effect of the choice between single-word and hyphenated domain names on website visibility. Secondly, the users' opinions when they have to choose between the two are recorded and evaluated. Results indicate that users prefer non-hyphenated domain names as they were easier to remember. At the same time, they were afraid of the risk associated with spamdexing in hyphenated domain names.
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