Website interface design: a study on the status quo of South African e-Commerce website interfaces

Kona, Oyanda T.; Weideman, Melius

Published Online

Kona, O.T. & Weideman, M. 2014. Website interface design: a study on the status quo of South African e-Commerce website interfaces. Working Paper, Cape Peninsula University of Technology, Cape Town. Available online: http://www.web-visibility.co.za/website-visibility-abstracts-seo.htm

ABSTRACT.
The research aim of this study was to investigate the usability of the websites of South African e-commerce large retail concerns. A prior literature study indicated that other researchers found a fairly low percentage of retail e-commerce websites to have a high degree of usability. The research methodology included user testing on four of these websites. The sample consisted of the websites of four well-known retailers in South African e-commerce. In conclusion, the study has shown that these South African e-commerce websites lack usability in general. This result is useful to customers, retail companies and website developers.
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