Improving website visibility and information retrieval of e-commerce ventures: a specification to please the crawlers

Weideman, Melius; Chambers, Rickard

Proceedings of IADIS e-Society International Conference

Weideman, M. and Chambers, R. 2006. Improving website visibility and information retrieval of e-commerce ventures: a specification to please the crawlers. In Proceedings of IADIS e-Society International Conference, p. 285-289. July 13-16, Dublin, Ireland.

ABSTRACT.
Research has shown that even though the web provides numerous opportunities, many e-Commerce ventures are often ill equipped to exploit the web's commercial potential. To develop a visibility specification, the authors conducted research to identify potential elements which could provide a possible increase in website visibility. The evaluative results produced possible elements / designing techniques. These were used to formulate a specification to develop a visible website that is not only supported by arrant research, but also through real current applications. The research concluded that the application of these specifications to the design of e-Commerce websites will very likely lead to improved visibility.
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